Compare two market frames with the same offer brief and identify the unsupported storage expectation

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<!doctype html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1"><title>ClearCaption · category expectation check</title><style>*{box-sizing:border-box}body{margin:0;background:#f5f0f6;color:#4d3b50;font:16px/1.55 system-ui,sans-serif}main{max-width:960px;margin:auto;padding:24px}h1{font-size:34px;line-height:1.16}h2{font-size:24px}h3{font-size:19px}.eyebrow{letter-spacing:.06em;color:#8b6d8b}.card{padding:20px;margin:18px 0;background:white;border:1px solid #d7c5d7;border-radius:6px}.brief{background:#f1edf7;border-left:6px solid #8d72a1}.tabs{display:flex;flex-wrap:wrap;gap:10px;margin:14px 0}button,textarea{font:inherit;color:inherit}button{min-height:44px;padding:10px 14px;border:1px solid #97799d;background:white;border-radius:4px;cursor:pointer}button[aria-pressed=true]{background:#805985;color:white}button:focus-visible,textarea:focus-visible{outline:3px solid #b77527;outline-offset:3px}.expectation{background:#fff7e6;border-left:6px solid #bc9141}.evidence{background:#eef5ef;border-left:6px solid #809e85}label{display:block;font-weight:650;margin:14px 0 6px}textarea{width:100%;min-width:0;max-width:100%;min-height:95px;padding:10px;border:1px solid #ac94b0;border-radius:4px;resize:vertical}.copy p{white-space:pre-wrap;overflow-wrap:anywhere}#status{font-weight:650;color:#80531c}footer{margin:24px 0;color:#866e87}[hidden]{display:none!important}@media(max-width:560px){main{padding:12px}h1{font-size:28px}.card{padding:14px}}</style></head><body><main><p class="eyebrow">FICTIONAL CLEARCAPTION SERVICE · PROVISIONAL POSITIONING</p><h1>What promise does this category make?</h1><section class="card brief"><h2>The exact supplied service brief</h2><p>ClearCaption reviews caption/source-file consistency and supplies a discrepancy list.</p><p><strong>Excluded scope:</strong> it does not store collections or edit images.</p><p>This supports an offered capability. It does not establish superiority, uniqueness, customer findings or a quantified effect.</p></section><section class="card expectation"><h2>Compare category expectations</h2><div class="tabs"><button id="category-a" type="button" aria-pressed="true">A · digital asset management platform</button><button id="category-b" type="button" aria-pressed="false">B · caption consistency review service</button></div><h3 id="category-title">A · digital asset management platform</h3><p id="expectation">Exercise expectation: searchable asset storage and a place to manage a collection.</p><p id="scope-check">Conflict: the supplied brief explicitly excludes collection storage. This frame creates an unsupported storage expectation.</p><p id="category-question">Which expectations would a buyer attach to this frame that the service cannot deliver?</p></section><section class="card evidence"><h2>Follow the positioning record</h2><div class="tabs"><button id="customer" type="button" aria-pressed="true">Customer context</button><button id="alternatives" type="button" aria-pressed="false">Alternatives</button><button id="capability" type="button" aria-pressed="false">Capability</button><button id="value" type="button" aria-pressed="false">Potential value</button><button id="category" type="button" aria-pressed="false">Category</button></div><h3 id="record-title">Customer context · hypothesis</h3><p id="record">Small collection teams reconciling captions before an exhibition.</p><p id="record-evidence">Target hypothesis only. Ask who faces this problem and how they describe it.</p></section><button id="description" type="button" aria-expanded="false" aria-controls="description-view">Read the scope-grounded working description</button><section id="description-view" class="card" hidden><h2>Working description, not a validated position</h2><p>ClearCaption is a caption consistency review service for collection teams preparing exhibition handoffs. It checks captions against supplied source files and returns a discrepancy list for the team to review.</p><p>No proven segment, measured reduction, market leadership or tagline result is claimed. Investigate intended buyers' understanding before treating the frame as settled.</p></section><section class="card"><h2>Your offer and expectation review</h2><div id="fields"></div><div class="tabs"><button id="build" type="button">Build positioning review</button><button id="reset" type="button">Reset typed work</button></div><p id="status" role="status"></p><section id="confirm" hidden><h3>Clear all ten positioning fields?</h3><div class="tabs"><button id="keep" type="button">Keep my record</button><button id="clear" type="button">Clear typed record</button></div></section><section id="review" class="card copy" hidden><h3>Your supplied positioning record</h3><div id="copy"></div><p>Working hypotheses and expectation questions only. No automatic fit judgment, market winner or customer validation has been generated.</p></section></section><footer>Temporary positioning notes only. No fabricated research or saved market record. Method reference: April Dunford's positioning approach; example and layout are original.</footer></main><script>'use strict';const $=id=>document.getElementById(id);for(const id of ['a','b'])$('category-'+id).addEventListener('click',()=>{const a=id==='a';$('category-a').setAttribute('aria-pressed',String(a));$('category-b').setAttribute('aria-pressed',String(!a));$('category-title').textContent=a?'A · digital asset management platform':'B · caption consistency review service';$('expectation').textContent=a?'Exercise expectation: searchable asset storage and a place to manage a collection.':'Exercise expectation: review captions against supplied source files and return discrepancies.';$('scope-check').textContent=a?'Conflict: the supplied brief explicitly excludes collection storage. This frame creates an unsupported storage expectation.':'Closer match to the supplied review scope. 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Worked service brief and selected category unchanged.';$('offer').focus();});</script></body></html>