We build the
first ninety
seconds.
An eight person studio working on the part of a product people meet before they decide anything. Brand, interface and the front end that carries it.
We take four engagements a year. Two are open for 2027, and one of them starts in April.
Rotterdam & Seoulstudio@holloway.example
Established 2016
Selected work
Five we can talk about.
Larkmoor
A savings product rebuilt around one screen. We wrote the copy too, because the copy was the interface.
+38%completed signups 02Penhale Cloud
Twelve products that had never been named together. One system, one type scale, one set of rules.
12→1design systems 03Bramble Freight
A dispatch tool used at four in the morning by people wearing gloves. Contrast and target size decided everything.
-44%mis-keyed jobs 04The Quarterly
A print magazine that needed to read the same on a phone. We drew a second grid rather than squeezing the first.
3.1xtime on page 05Tindermark
Naming, mark and launch site in nine weeks, from a brief that was one paragraph long.
9 wksbrief to launchHow it goes
Four weeks before
anything gets designed.
Read the room
We sit with support tickets, sales calls and the analytics nobody opens. Most briefs change here.
Write it first
The page gets written before it gets drawn. If the sentence does not hold, no layout saves it.
Build the real thing
We design in the browser at real widths with real data. Static mockups hide every hard case.
Hand it over properly
Components, tokens and a written rule for each decision, so the next person is not guessing.
Studio
Eight people. No account layer.
“They deleted half of what we asked for and the thing worked better.”Operations director, Bramble Freight
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