Launch notes mention #design and #writing. You want two topic chips without their hash signs, and you may need more than one match from the same note. String.matchAll() provides each matching occurrence and its capture groups.
The finished result is design and writing as separate array entries. The example keeps the captured topic rather than the entire hashtag text.
Try the working result
Use Changed data to compare a second sample, or edit the JSON and press Update preview. Original data restores the starting example. This is a running browser demonstration, so the visible result comes from the operation rather than a fixed screenshot.
Live exampletry it here, then copy the code
<!doctype html><html lang="en"><head><meta charset="utf-8"><meta name="nos-demo-layout" content="responsive-lab"><meta name="viewport" content="width=device-width,initial-scale=1"><title>Hashtag topic chips</title><style>*{box-sizing:border-box}body{margin:0;background:#edf1f0;color:#172d36;font:15px/1.5 system-ui,sans-serif}main{max-width:1040px;margin:auto;padding:24px}header{display:flex;justify-content:space-between;gap:12px;align-items:center;margin-bottom:20px}.eyebrow{font-size:11px;font-weight:800;letter-spacing:2px;color:#55716b;text-transform:uppercase}h1{font-size:clamp(23px,4vw,34px);line-height:1.15;margin:8px 0}h2{font-size:16px;margin:0 0 12px}.tag{border:1px solid #bfceca;border-radius:99px;padding:6px 12px;font-size:12px;white-space:nowrap}.panel{background:white;border:1px solid #d4dfdb;border-radius:18px;padding:20px;margin-bottom:14px;box-shadow:0 9px 30px #1d393407}.grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}.result{background:#17352f;color:#f7fffb}.result h2{color:#c9ded5}.cards{display:grid;gap:10px;grid-template-columns:repeat(auto-fit,minmax(135px,1fr))}.card{background:#f2ffc2;color:#17352f;padding:15px;border-radius:12px;min-width:0;overflow-wrap:anywhere}.card small{display:block;color:#536f60;font-size:11px;font-weight:700;text-transform:uppercase;margin-bottom:4px}.field{display:block;margin:8px 0}.field small{margin:0 0 3px;text-transform:none}.value{font-size:15px;font-weight:650;white-space:pre-wrap}.hero{font-size:clamp(28px,5vw,46px);font-weight:750;line-height:1.2;overflow-wrap:anywhere}.muted{color:#587169;font-size:13px}.result .muted{color:#bed7cb}pre{margin:0;white-space:pre-wrap;overflow-wrap:anywhere;font:13px/1.6 ui-monospace,monospace;max-height:220px;overflow:auto}.toolbar{display:flex;flex-wrap:wrap;gap:8px;margin:12px 0}button{background:#17352f;color:white;border:0;border-radius:10px;padding:10px 14px;font:600 13px system-ui;cursor:pointer}button.secondary{background:#edf3ea;color:#244337;border:1px solid #d0ddd0}button:hover{filter:brightness(.94)}button:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid #749919;outline-offset:3px}textarea{display:block;width:100%;height:126px;border:1px solid #bccfc5;border-radius:10px;background:#fafcf9;padding:12px;font:13px/1.5 ui-monospace,monospace;resize:vertical;color:#15362c}label{font-weight:650;font-size:13px}details{margin-top:16px}summary{cursor:pointer;font-size:13px;font-weight:650}#status{min-height:20px;font-size:12px;color:#526f60;margin-top:8px}.error{color:#ffcfbf}.footer{font-size:12px;color:#627b72;margin-top:16px}.empty{font-size:18px;color:#c7dacd}.source-card{background:#f4f7f3;border:1px solid #dbe4d8;border-radius:10px;padding:12px;overflow-wrap:anywhere;white-space:pre-wrap}.source-list{display:flex;flex-wrap:wrap;gap:8px;max-height:170px;overflow:auto}.source-list .source-card{flex:1;min-width:100px}.code{background:#f5f8f2}mark{background:#f2ffc2;color:#183a2d;padding:2px 5px;border-radius:4px}@media(max-width:620px){main{padding:15px}.grid{grid-template-columns:1fr}.panel{padding:16px}header{align-items:flex-start}.tag{display:none}h1{font-size:25px}.cards{grid-template-columns:repeat(auto-fit,minmax(125px,1fr))}.source-list{max-height:120px}pre{max-height:150px}}</style></head><body><main>
<header><div><div class="eyebrow">JavaScript • String matchAll</div><h1>Hashtag topic chips</h1><div class="muted">Change the data. See the actual result.</div></div><span class="tag">Interactive prototype</span></header>
<section class="panel"><label for="input">Input data (JSON)</label><textarea id="input" maxlength="10000" spellcheck="false"></textarea><div class="toolbar"><button id="run" type="button">Update preview</button><button class="secondary" id="original" type="button">Original data</button><button class="secondary" id="changed" type="button">Changed data</button><button class="secondary" id="edge" type="button">Empty / zero case</button></div><div id="status" role="status" aria-live="polite"></div></section>
<div class="grid"><section class="panel"><h2>Source after the operation</h2><div id="source" class="source-list"></div><p id="source-status" class="muted"></p></section><section class="panel result"><h2>Returned result</h2><div id="result" aria-live="polite"></div></section></div><details class="panel code"><summary>Inspect the exact values</summary><pre id="inspect"></pre></details>
<p class="footer">Local sample data only. No server request, account, or installation is needed.</p></main><script>
'use strict';
const initial = "\"Launch notes: #design and #writing\"";
const alternate = "\"Launch notes: #design and #writing 42\"";
const empty = "\"\"";
const input = document.getElementById('input');
const output = document.getElementById('result');
const source = document.getElementById('source');
const status = document.getElementById('status');
function transform(data) { return Array.from(data.matchAll(/#([a-z]+)/gi), match => match[1]); }
function readable(value) {
if (value === undefined) return 'undefined';
if (typeof value === 'number' && Object.is(value, -0)) return '-0';
return JSON.stringify(value, (_, v) => typeof v === 'number' && !Number.isFinite(v) ? String(v) : v, 2);
}
function renderCards(value, host) {
host.replaceChildren();
if (Array.isArray(value)) {
if (!value.length) {const p=document.createElement('p');p.className='empty';p.textContent='No items returned';host.append(p);return;}
const grid=document.createElement('div');grid.className='cards';
value.slice(0,40).forEach((item,index)=>{const card=document.createElement('div');card.className='card';const label=document.createElement('small');label.textContent='Item '+(index+1);card.append(label);appendValue(item,card);grid.append(card);});host.append(grid);
if(value.length>40){const p=document.createElement('p');p.textContent='Showing 40 of '+value.length+' items.';host.append(p);}
} else if(value && typeof value==='object'){const card=document.createElement('div');card.className='card';appendValue(value,card);host.append(card);}
else {const p=document.createElement('div');p.className='hero';p.textContent=typeof value==='boolean'?(value?'Yes · true':'No · false'):value===undefined?'No value · undefined':value===''?'Empty string':String(value);host.append(p);}
}
function appendValue(value,host){
if(value && typeof value==='object' && !Array.isArray(value))Object.entries(value).slice(0,40).forEach(([key,item])=>{const row=document.createElement('div');row.className='field';const label=document.createElement('small');label.textContent=key;const text=document.createElement('span');text.className='value';text.textContent=typeof item==='string'?item:readable(item);row.append(label,text);host.append(row);});
else {const text=document.createElement('div');text.className='value';text.textContent=typeof value==='string'?value:readable(value);host.append(text);}
}
function update(){
try{
if(input.value.length>10000)throw new Error('Keep this sample below 10,000 characters.');
const data=JSON.parse(input.value);const before=readable(data);const result=transform(data);const after=readable(data);
renderCards(result,output);source.replaceChildren();(Array.isArray(data)?data.slice(0,40):[data]).forEach(item=>{const card=document.createElement('div');card.className='source-card';card.textContent=typeof item==='string'?item:readable(item);source.append(card);});document.getElementById('source-status').textContent=before===after?'Data values unchanged':'Data values changed in place';document.getElementById('inspect').textContent='Input before:\n'+before+'\n\nReturned result:\n'+readable(result)+'\n\nSource after:\n'+after;
output.classList.remove('error');status.textContent='Preview updated. '+(before===after?'Data values unchanged.':'Source data changed in place.');
}catch(error){output.replaceChildren();output.classList.add('error');output.textContent=error.name+': '+error.message;source.replaceChildren();document.getElementById('source-status').textContent='';document.getElementById('inspect').textContent='';status.textContent='Check the JSON and the input shape. Restore Original data to start again.';}
}
document.getElementById('run').addEventListener('click',update);
[['original',initial],['changed',alternate],['edge',empty]].forEach(([id,value])=>document.getElementById(id).addEventListener('click',()=>{input.value=value;update();}));
input.value=initial;update();
</script></body></html>
Follow the operation
The pattern /#([a-z]+)/gi begins with a literal hash sign. The parentheses capture the following letters as group one. The g flag searches globally, and i allows either letter case.
data.matchAll returns an iterator of match arrays. Array.from consumes that iterator, and its callback selects match[1] from each occurrence. That is why the visible result contains design rather than #design.
The i flag affects matching, not the returned spelling. A source hashtag #Design produces the captured text Design. If all your chips should be lowercase, normalize each captured result as a separate presentation rule.
Here is the exact expression behind the original result:
const data = "Launch notes: #design and #writing";
const result = Array.from(data.matchAll(/#([a-z]+)/gi), match => match[1]);
console.log(result);
Its returned value is:
[
"design",
"writing"
]
Copy a complete HTML starter
Choose Copy code below to get the full HTML file, including its script and styles. Save it as index.html and open it in a browser. The editable input uses JSON; a string needs surrounding double quotes, while an array needs square brackets.
Live exampletry it here, then copy the code
<!doctype html><html lang="en"><head><meta charset="utf-8"><meta name="nos-demo-layout" content="responsive-lab"><meta name="viewport" content="width=device-width,initial-scale=1"><title>Hashtag topic chips</title><style>*{box-sizing:border-box}body{margin:0;background:#edf1f0;color:#172d36;font:15px/1.5 system-ui,sans-serif}main{max-width:1040px;margin:auto;padding:24px}header{display:flex;justify-content:space-between;gap:12px;align-items:center;margin-bottom:20px}.eyebrow{font-size:11px;font-weight:800;letter-spacing:2px;color:#55716b;text-transform:uppercase}h1{font-size:clamp(23px,4vw,34px);line-height:1.15;margin:8px 0}h2{font-size:16px;margin:0 0 12px}.tag{border:1px solid #bfceca;border-radius:99px;padding:6px 12px;font-size:12px;white-space:nowrap}.panel{background:white;border:1px solid #d4dfdb;border-radius:18px;padding:20px;margin-bottom:14px;box-shadow:0 9px 30px #1d393407}.grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}.result{background:#17352f;color:#f7fffb}.result h2{color:#c9ded5}.cards{display:grid;gap:10px;grid-template-columns:repeat(auto-fit,minmax(135px,1fr))}.card{background:#f2ffc2;color:#17352f;padding:15px;border-radius:12px;min-width:0;overflow-wrap:anywhere}.card small{display:block;color:#536f60;font-size:11px;font-weight:700;text-transform:uppercase;margin-bottom:4px}.field{display:block;margin:8px 0}.field small{margin:0 0 3px;text-transform:none}.value{font-size:15px;font-weight:650;white-space:pre-wrap}.hero{font-size:clamp(28px,5vw,46px);font-weight:750;line-height:1.2;overflow-wrap:anywhere}.muted{color:#587169;font-size:13px}.result .muted{color:#bed7cb}pre{margin:0;white-space:pre-wrap;overflow-wrap:anywhere;font:13px/1.6 ui-monospace,monospace;max-height:220px;overflow:auto}.toolbar{display:flex;flex-wrap:wrap;gap:8px;margin:12px 0}button{background:#17352f;color:white;border:0;border-radius:10px;padding:10px 14px;font:600 13px system-ui;cursor:pointer}button.secondary{background:#edf3ea;color:#244337;border:1px solid #d0ddd0}button:hover{filter:brightness(.94)}button:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid #749919;outline-offset:3px}textarea{display:block;width:100%;height:126px;border:1px solid #bccfc5;border-radius:10px;background:#fafcf9;padding:12px;font:13px/1.5 ui-monospace,monospace;resize:vertical;color:#15362c}label{font-weight:650;font-size:13px}details{margin-top:16px}summary{cursor:pointer;font-size:13px;font-weight:650}#status{min-height:20px;font-size:12px;color:#526f60;margin-top:8px}.error{color:#ffcfbf}.footer{font-size:12px;color:#627b72;margin-top:16px}.empty{font-size:18px;color:#c7dacd}.source-card{background:#f4f7f3;border:1px solid #dbe4d8;border-radius:10px;padding:12px;overflow-wrap:anywhere;white-space:pre-wrap}.source-list{display:flex;flex-wrap:wrap;gap:8px;max-height:170px;overflow:auto}.source-list .source-card{flex:1;min-width:100px}.code{background:#f5f8f2}mark{background:#f2ffc2;color:#183a2d;padding:2px 5px;border-radius:4px}@media(max-width:620px){main{padding:15px}.grid{grid-template-columns:1fr}.panel{padding:16px}header{align-items:flex-start}.tag{display:none}h1{font-size:25px}.cards{grid-template-columns:repeat(auto-fit,minmax(125px,1fr))}.source-list{max-height:120px}pre{max-height:150px}}</style></head><body><main>
<header><div><div class="eyebrow">JavaScript • String matchAll</div><h1>Hashtag topic chips</h1><div class="muted">One input, one operation, one observable result.</div></div><span class="tag">Starter example</span></header>
<section class="panel"><label for="input">Input data (JSON)</label><textarea id="input" maxlength="10000" spellcheck="false"></textarea><div class="toolbar"><button id="run" type="button">Update preview</button><button class="secondary" id="original" type="button">Original data</button><button class="secondary" id="changed" type="button">Changed data</button><button class="secondary" id="edge" type="button">Empty / zero case</button></div><div id="status" role="status" aria-live="polite"></div></section>
<div class="grid"><section class="panel code"><h2>The operation</h2><pre id="expression"></pre></section><section class="panel result"><h2>Returned result</h2><pre id="result" aria-live="polite"></pre></section></div><section class="panel"><h2>Source after the operation</h2><pre id="source"></pre></section>
<p class="footer">Local sample data only. No server request, account, or installation is needed.</p></main><script>
'use strict';
const initial = "\"Launch notes: #design and #writing\"";
const alternate = "\"Launch notes: #design and #writing 42\"";
const empty = "\"\"";
const input = document.getElementById('input');
const output = document.getElementById('result');
const source = document.getElementById('source');
const status = document.getElementById('status');
function transform(data) { return Array.from(data.matchAll(/#([a-z]+)/gi), match => match[1]); }
function readable(value) {
if (value === undefined) return 'undefined';
if (typeof value === 'number' && Object.is(value, -0)) return '-0';
return JSON.stringify(value, (_, v) => typeof v === 'number' && !Number.isFinite(v) ? String(v) : v, 2);
}
function renderCards(value, host) {
host.replaceChildren();
if (Array.isArray(value)) {
if (!value.length) {const p=document.createElement('p');p.className='empty';p.textContent='No items returned';host.append(p);return;}
const grid=document.createElement('div');grid.className='cards';
value.slice(0,40).forEach((item,index)=>{const card=document.createElement('div');card.className='card';const label=document.createElement('small');label.textContent='Item '+(index+1);card.append(label);appendValue(item,card);grid.append(card);});host.append(grid);
if(value.length>40){const p=document.createElement('p');p.textContent='Showing 40 of '+value.length+' items.';host.append(p);}
} else if(value && typeof value==='object'){const card=document.createElement('div');card.className='card';appendValue(value,card);host.append(card);}
else {const p=document.createElement('div');p.className='hero';p.textContent=typeof value==='boolean'?(value?'Yes · true':'No · false'):value===undefined?'No value · undefined':value===''?'Empty string':String(value);host.append(p);}
}
function appendValue(value,host){
if(value && typeof value==='object' && !Array.isArray(value))Object.entries(value).slice(0,40).forEach(([key,item])=>{const row=document.createElement('div');row.className='field';const label=document.createElement('small');label.textContent=key;const text=document.createElement('span');text.className='value';text.textContent=typeof item==='string'?item:readable(item);row.append(label,text);host.append(row);});
else {const text=document.createElement('div');text.className='value';text.textContent=typeof value==='string'?value:readable(value);host.append(text);}
}
function update(){
try{
if(input.value.length>10000)throw new Error('Keep this sample below 10,000 characters.');
const data=JSON.parse(input.value);const before=readable(data);const result=transform(data);const after=readable(data);
output.textContent=readable(result);source.textContent=after;
output.classList.remove('error');status.textContent='Preview updated. '+(before===after?'Data values unchanged.':'Source data changed in place.');
}catch(error){output.replaceChildren();output.classList.add('error');output.textContent=error.name+': '+error.message;source.replaceChildren();status.textContent='Check the JSON and the input shape. Restore Original data to start again.';}
}
document.getElementById('run').addEventListener('click',update);
[['original',initial],['changed',alternate],['edge',empty]].forEach(([id,value])=>document.getElementById(id).addEventListener('click',()=>{input.value=value;update();}));
document.getElementById('expression').textContent="Array.from(data.matchAll(/#([a-z]+)/gi), match => match[1])";
input.value=initial;update();
</script></body></html>
Handle the important boundary
A RegExp argument passed to matchAll must include the global flag; omitting it throws a TypeError. The result is also an iterator, so consume it before expecting array-only operations.
This deliberately simple pattern recognizes ASCII letters after a hash. It stops before digits or underscores and is not a complete hashtag specification for every language. If your audience uses topics such as #web2026 or non-Latin text, choose and test an appropriate pattern instead of treating this sample as universal.
Make the behavior your own
Add #Research to the note and inspect its preserved capitalization. Then remove all hashtags: the collected result should be an empty array rather than an error.
In the copied starter, test #web2026 and #design_team to see exactly where the simple capture stops. Define the characters your application accepts before expanding the expression. Finally, try two identical hashtags and decide whether repeated mentions should create duplicate chips or be deduplicated afterward.
For the full definition and compatibility details, see the MDN reference for String.matchAll. If the copied file's script does not run, the HTML and JavaScript guide covers the surrounding setup.
Share a version worth testing
Topic-chip rules are easier to review with real-looking notes than with an isolated regex. Share the complete HTML using HTML to link so a reviewer can try spelling and duplication cases. Each visitor runs a local demonstration; their notes are not automatically collected into a shared topic database.